National Addys: Judges Choice award, 1 Gold, 2 Silvers
Communication Arts Illustration Annual
Graphis: Silver for Poster Series
There are lots of bourbon whiskeys that look and talk the same way. But 1792 is a bit different – more urban, more stylish, more sophisticated. So we decided to embody that difference and put it at the heart of a new campaign called “Untypical”. Launching with “The Untypical Stories”, a digital and social initiative that features Untypical nights, and Untypical ways of bringing them to life through highly crafted animation and sound design.
Social/Digital/Print
CCO: Dave Damman ECDs: Jonatan Maldonado & Aron Cleary Director/Illustrator: Ariel Costa
VIDEOs
POSTERS
In addition, we launched a range of “Untypical“ posters inspired by vintage European illustrated posters. A new, sophisticated look and feel for a more sophisticated bourbon. Created by yours truly.
