treat your
imagination
In partnership with Paramount Pictures and John Krasinski’s IF, we brought imaginary friends (or IFs) into the real world. It’s a sweet lil’ intervention to let people reclaim the magic they’ve lost—all thanks to ice cream & our 8 ft purple-furred imaginary friend.
Photo booth Activation
We created a 4D photo booth for fans to immerse in the world of IF. With ice cream and a mighty pink spoon, the magic was unlocked: our invisible yet ecstatic IFs greeted them via seat rumbles, a sneeze and more surprises.
One lucky fan took home the ultimate prize: free Baskin-Robbins ice cream for a year.
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Group Creative Director: Rocío Alvarado Copywriter: Maura Munaf Jr Art Director: Jeremiah AdeolaJr Copywriter: Dana Gross Producer: Dana Taji Production House: Unicorns & UnicornsDirector: John Poliquin