Dare to Scare?
Muse Awards by Clio: 5x Gold Integrated Marketing | Brand Transformation | Social Media Repositioning | Digital Marketing CampaignFeatured in AdAgeParty City’s been typecast as “balloons & backyard bdays.” But the brand has an alter ego: Halloween Heavyweight. To prove their decor is more than cute, but legit scary, we launched “Dare to Scare”.
Using hidden cameras, we staged real scares with Party City products and captured unfiltered reactions. The result? A social-first campaign that rewired perception and informed people Party City doesn’t just do parties, they do Halloween — real spooky-like.
Social/Digital/Experential
Leading up to Halloween, we transformed the identity across social and digital, leaving a much darker Party City in its wake.
CCO: Toygar Bazarkaya ECD: Della Matthew CD: Rocio Alvarado Copywriter: Emma Murphy Director: Sam Cadman