CUTTING BACK ON FOOD WASTE.
Children’s Book
“Fred & Friends and the Awesome, Spectacular, Overall Excellent Ways of How to Stop Wasting Food” is a book containing twenty unique tips on how to prevent food waste in homes. Handed out from a Hellmann’s booth in grocery stores, it will also be available for free digital download via QR Code on Hellmann’s products. As parents read the book to their children, they’re establishing smart habits, early, helping raise a generation that cuts back on food waste.
Publication
Copywriter: Joel Austin
Co–Art Director: Nhien Nguyen
