A SAFE PLACE FOR SEX ED.
Talking about our bodies is uncomfortable and awkward. But saying things out loud is often the first step towards feeling more comfortable. With awk–talk, Planned Parenthood gives teens a safe, convenient place to ask tough questions by repurposing Siri as an educator for sexual and reproductive health.
(This was such a good idea, they actually did it 6 months after we came up with it.)
Read about it here
New Technology / Launch Campaign
Atlanta ADDY’s (Silver)
Creative Circus Center Ring (Merit)
To get the word out about awk–talk we’ll put ads in high–traffic areas our teen audience frequents.