SERVPRO

Silver CLIO

Webby Honoree

The One Show: 2 shortlists

ADC shortlist

National Addys: 1 Gold, 5 Silvers

Servpro is the leader in disaster cleanup and restoration in the U.S. With more than 1,900 franchisees, it’s the 8th largest franchise chain in America, next to brands like Taco Bell and State Farm. In 2021 we gave the brand an all-around refresh. From a new website, logo redesign and new brand guidelines to an integrated campaign dramatizing the brand promise “Like it never even happened” in an impactful and entertaining way. The aim was not just to keep Servpro on the map but to keep them there for years to come.

Since Servpro’s experts can deal with any type of disaster, we decided to test them to the extreme. We partnered with Filip Engstrom at Smuggler to create a test facility where a helicopter would drop a giant water balloon on top of a model home and an airplane engine would blast the set of a hair salon. Then, we captured how the PROs brought those places back to normal.

Our campaign also includes social media and online videos that drive viewers to Servpro’s new website, where they can find exclusive additional content.

360 Campaign

CCO: Dave Damman ECDs: Jonatan Maldonado & Aron Cleary CW: Jared Owenby Co-AD: Jane Owenby