Like it never even happened.
Silver CLIO
Webby Honoree
The One Show: 2 shortlists
ADC shortlist
National Addys: 1 Gold, 5 SilversServpro is the leader in disaster cleanup and restoration in the U.S. We’re talking floods, fires, crimes scenes, freak accidents, or any other “acts of God” you can imagine. In 2021 we gave the brand a full refresh: new look, new website, brand guidelines and a campaign that brought their promise, “Like It Never Even Happened” to life in a bold way by pushing that claim to the limit.
360 Campaign
With director Filip Engstrom and his friends at Smuggler, we built a test site where a helicopter dropped a giant water balloon on a house and a jet engine tore through a hair salon. Then we showed how Servpro’s team restored it all — Like It Never Even Happened. And yes, giant water balloon explosions do qualify as “acts of God”.
Our campaign also includes social media and online videos that drive viewers to Servpro’s new website, where they can find exclusive additional content.
CCO: Dave Damman ECDs: Jonatan Maldonado & Aron Cleary CW: Jared Owenby Co-AD: Jane Owenby